10UP Program Sells Out Two Performances in 72 Hours: Program Extended for Full Season
Tuesday, September 1, 2009

World-class theater at happy hour prices all season long. $10 second balcony tickets available to the first 10 performances, along with happy hour discounts on drinks for the whole 2009-10 season.

SAN FRANCISCO, CA, September 1, 2009—American Conservatory Theater (A.C.T.) extended its brand-new 10UP sale program to all 2009–10 subscription season productions following the huge success of the 72-hour limited sale for the season opener, Brief Encounter. Over a 72-hour period, the 10UP program sold 330 tickets, selling out two performances' worth of second balcony tickets. A.C.T. now provides world-class theater to the Bay Area community at happy hour prices for every production of its highly anticipated 2009–10 subscription season with specially priced $10 second balcony tickets available to the first 10 performances of every mainstage production (excluding A Christmas Carol). Along with the discounted ticket price, for those 10 performances A.C.T.'s beautiful Sky Bar will open one hour before curtain with happy hour drink discounts on signature cocktails, beer, and wine, making A.C.T. the most affordable and fun entertainment option in the Bay Area. For more information and to purchase 10UP tickets, please visit www.act-sf.org/10up.

"We were blown away by the response to this exciting new program over such a limited time frame," says A.C.T. Director of Marketing and Public Relations Janette Andrawes. "We are certain that this will open the experience of seeing theater at A.C.T. to a broader audience and are thrilled to be able to extend the program for the whole season."