Unfortunately it looks like you are using an outdate browser

Please upgrade to a modern browser such as Chrome, Firefox, Safari, or Edge to improve your experience and security.

Big Data

By Kate Attwell
Directed by Pam MacKinnon, A.C.T.’s Artistic Director and Tony Award winner

Feb 15–Mar 10, 2024


2 hours and 30 minutes including one 15-minute intermission

This production includes frequent use of profanity, some sexual language, discussion of s**cide, and depictions of death.

Big Data

Feb 15–Mar 10, 2024

“One of the Bay Area’s most promising world premieres in recent memory”

San Francisco Chronicle

“Stunning….a dazzling theatrical experience, hilarious and chilling, tense and inventive, and always thoroughly engrossing”

Mercury News

“Kate Attwell’s Modern Masterclass In Live Theatre”


“Big Data is never less than compelling”

Theater Dogs

“Crazy wonderful...it would never work on Netflix”


“Playwright Kate Attwell "opts for humor and heart and gets a huge assist from this wonderful cast”

Theater Dogs

“Flows with a surreal aura of human/technology interaction”


“Big Data uploads enough to keep our heads spinning for days”

Theater Dogs

Sam loves Timmy, and Lucy loves Max, but the pressures of modern life leave them susceptible to the siren song of tech. Do our devices—tantalizingly incarnate in this funny, sexy, uncanny world premiere—really know us best? Are our digital footprints predictive of our future choices, or are they choosing for us? When Sam and Lucy’s parents make a shocking announcement, the family is forced to confront what’s distracted them from each other—and the legacy they’ll leave behind. A.C.T.’s Artistic Director Pam MacKinnon and playwright Kate Attwell reunite to realize this revolutionary piece, inspired by Attwell’s experience touring Mozilla’s “Glass Room” pop-up interactive exhibit in San Francisco. Come explore questions of attention, connection, nourishment, and the dizzying possibilities of AI.

Check out the Big Data Program

There is more for teachers and students in the Big Data Educator Guide

All titles, schedules, and artists are subject to change. No refunds. Tickets are for personal use and not for resale.

COVID-19 Safety Policy
American Conservatory Theater is happy to welcome you to our home. Our COVID-19 policy is in accordance with guidelines provided by the State of California and City of San Francisco. At this time this means that masking is encouraged but not required. It also means that vaccination checks are no longer required to see a performance. These policies will be updated if city guidelines change.

Production Photos


Gabriel Brown

Rosie Hallett

Julia McNeal

Michael Phillis

Harold Surratt

Jomar Tagatac

BD Wong


U/S Cast

Eddie Ewell

Norman Gee

Jeremy Kahn

Stacy Ross

Megan Trout



Tanya Orellana

Scenic Design

Lydia Tanji

Costume Design

Russell H. Champa

Lighting Design

Madeleine Oldham

Sound Design

Kaitlyn Pietras and Jason H. Thompson

Projection Design

Joy Meads


Katie Craddock



Elisa Guthertz

Stage Manager

Megan McClintock

Assistant Stage Manager